Privacy Policy

Effective Date: June 26, 2026

1. Introduction and Company Information

This Privacy Policy explains how NorthStar Event Marketing collects, uses, discloses, stores, and protects personal information in the course of providing event-marketing services in Canada. NorthStar Event Marketing is committed to handling personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, provincial privacy legislation.

NorthStar Event Marketing
245 King Street West, Toronto, ON M5V 1J5, Canada
Email: [email protected]
Phone: +1 (416) 782-9453

This Privacy Policy applies to personal information collected through our website, email communications, event registrations, lead-generation activities, promotional campaigns, and other interactions related to our event-marketing business.

2. Data Collection and Processing

NorthStar Event Marketing may collect personal information directly from you, automatically through our digital properties, and from third parties where permitted by law. The types of personal information we may collect include:

• Contact information, such as name, email address, phone number, mailing address, and company name;
• Professional information, such as job title, industry, business affiliation, and event preferences;
• Registration and attendance information for events, webinars, promotions, and campaigns;
• Communications you send to us, including inquiries, feedback, and support requests;
• Payment-related information, where applicable, processed through secure third-party payment providers;
• Technical and usage information, such as IP address, browser type, device identifiers, pages visited, and interaction data collected through cookies or similar technologies;
• Marketing and engagement data, including responses to campaigns, click-through activity, and preferences.

We process personal information only to the extent reasonably necessary for the purposes described in this Privacy Policy or as otherwise permitted or required by law.

3. Purpose of Data Processing

NorthStar Event Marketing processes personal information for the following purposes:

• To provide and manage our event-marketing services;
• To register participants for events, webinars, promotions, and related activities;
• To communicate with clients, prospects, attendees, vendors, and partners;
• To deliver marketing materials, newsletters, and promotional communications, where permitted;
• To personalize user experience and improve our services, website, and campaigns;
• To analyze performance, measure engagement, and conduct reporting and analytics;
• To process inquiries, requests, and customer support matters;
• To comply with legal, regulatory, tax, accounting, and record-keeping obligations;
• To detect, prevent, and investigate fraud, security incidents, and misuse of our services;
• To protect the rights, property, and safety of NorthStar Event Marketing, our clients, users, and others.

4. Legal Basis for Processing

Where required by applicable law, NorthStar Event Marketing relies on one or more of the following legal bases to process personal information:

• Consent: where you have given clear consent for a specific purpose, including certain marketing communications and cookies where required;
• Contractual necessity: where processing is necessary to enter into or perform a contract with you or to take steps at your request before entering into a contract;
• Legitimate interests: where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms;
• Legal obligation: where processing is necessary to comply with applicable laws, regulations, court orders, or lawful requests from authorities.

In Canada, we generally obtain meaningful consent for the collection, use, and disclosure of personal information, unless an exception applies under applicable law.

5. Data Sharing and Third Parties

NorthStar Event Marketing may share personal information with third parties only where necessary and appropriate for the purposes described in this Privacy Policy. These third parties may include:

• Service providers that support website hosting, analytics, email delivery, customer relationship management, payment processing, event registration, and data storage;
• Marketing and advertising partners that help us deliver and measure campaigns;
• Event venues, sponsors, speakers, co-hosts, and logistics providers, where necessary for event administration;
• Professional advisors, such as lawyers, accountants, auditors, and insurers;
• Government authorities, regulators, law enforcement, or other parties where disclosure is required or permitted by law;
• Other third parties with your consent or at your direction.

We require third-party service providers to protect personal information and use it only for authorized purposes. However, some third parties may have their own privacy policies governing their use of your information.

6. Data Transfer to Third Countries

Because NorthStar Event Marketing may use service providers located outside Canada, personal information may be transferred to, stored in, or accessed from jurisdictions outside Canada, including the United States and other countries. In such cases, your personal information may be subject to the laws of those jurisdictions and may be accessible to courts, law enforcement, or national security authorities in accordance with local laws.

We take reasonable steps to ensure that any cross-border transfers are protected by appropriate contractual, technical, and organizational safeguards consistent with the sensitivity of the information and applicable legal requirements.

7. Storage Duration

NorthStar Event Marketing retains personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations, to resolve disputes, and to enforce agreements.

• Contact and communication records are generally retained for the duration of the business relationship and for a reasonable period thereafter;
• Event registration and attendance records are retained as needed for administration, reporting, and legal compliance;
• Marketing data is retained until you unsubscribe, withdraw consent, or we determine the information is no longer needed;
• Financial and accounting records are retained for the period required by applicable tax and accounting laws;
• Technical logs and security records are retained for a limited period necessary for security, troubleshooting, and fraud prevention.

When personal information is no longer required, we will securely delete, anonymize, or de-identify it in accordance with our retention practices and applicable law.

8. User Rights

Subject to applicable law, you may have the following rights regarding your personal information held by NorthStar Event Marketing:

• Access: to request confirmation of whether we hold personal information about you and to obtain a copy of that information;
• Rectification: to request correction of inaccurate, incomplete, or outdated personal information;
• Erasure: to request deletion of personal information in certain circumstances, subject to legal and contractual limitations;
• Restriction: to request that we limit the processing of your personal information in certain situations;
• Data portability: to request a copy of certain information in a structured, commonly used, and machine-readable format, where applicable;
• Objection: to object to certain processing activities, including some forms of direct marketing, where applicable.

To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before responding to your request. We will respond within the time required by applicable law.

9. Withdrawal of Consent

Where our processing is based on your consent, you may withdraw that consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent will not affect the lawfulness of processing carried out before the withdrawal.

You may withdraw consent for marketing communications by using the unsubscribe link in our emails or by contacting NorthStar Event Marketing directly. If you withdraw consent for certain data uses, we may still retain or process information where permitted or required by law.

10. Right to Complain

If you have concerns about how NorthStar Event Marketing handles your personal information, we encourage you to contact us first so we can address your concern promptly.

You may also have the right to file a complaint with the appropriate privacy regulator in Canada, such as the Office of the Privacy Commissioner of Canada, or with a provincial privacy commissioner where applicable. We will cooperate with any lawful investigation or inquiry by a privacy authority.

11. Data Security

NorthStar Event Marketing uses reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, alteration, and destruction. These measures may include:

• Access controls and role-based permissions;
• Encryption in transit where appropriate;
• Secure storage and password protection;
• Staff confidentiality obligations and privacy training;
• Monitoring for suspicious activity and security incidents;
• Vendor due diligence and contractual safeguards.

Although we take reasonable steps to protect personal information, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.

12. Contact Information

If you have questions, requests, or concerns regarding this Privacy Policy or our privacy practices, please contact:

NorthStar Event Marketing
245 King Street West, Toronto, ON M5V 1J5, Canada
Email: [email protected]
Phone: +1 (416) 782-9453

We will make reasonable efforts to respond to your inquiry in a timely manner.

13. Changes to Privacy Policy

NorthStar Event Marketing may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we make material changes, we will update the effective date and may provide additional notice where required by law.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information. Your continued use of our services after any update indicates your acknowledgment of the revised Privacy Policy, to the extent permitted by law.